Field Sales Specialist at Brown-Forman

“This role provides a unique opportunity to join a collaborative team and engage with customers and consumers in exciting channels, including the US Military and Global Travel Retail.” -Hiring Manager

Meaningful Work From Day One:

This position will work to ensure the development of Brown-Forman brands in travel retail sales channels in alignment with our brand-building philosophy and global brand strategies. Reporting to the Global Travel Retail (GTR) Manager, US, Canada & Military, this position will be responsible for the field sales execution of all promotional and retail activities in collaboration with the GTR Manager, US, Canada & Military; Account Manager, Military & Travel Retail; and Manager Latin America & Transportation. The role will collaborate with GTR and local management teams to evaluate market conditions, implement sales and promotional plans and recommend changes.

Geographic Scope: Focusing on airports in NY, EWR, BOS, PHI; Border Stores in Buffalo/Ontario; and Military exchanges from NY to DC/VA; and collaborating with US Domestic Distributors/Tri-Link on the Airline channel.

Key internal stakeholders will include:

• GTR Manager, US, Canada & Military
• Account Manager, Military & Travel Retail
• Manager GTR Latin America & Transportation
• Customer Marketing Manager/Americas
• Customer Service Team (Louisville)
• Field Sales Specialist, Travel Retail
• Sales Operation Manager – GTR
• Finance Manager – GTR Americas.
• B-F Brand Ambassadors
• EURPAC (Military Broker)

What You Can Expect:

• Responsible for field sales execution & evaluation of display & promotional activities for US-CAN region in collaboration with GTR Manager, US, Canada & Military and Manager, GTR-Latin America & Transportation.
• Direct management of regional Key Accounts (TBD) to meet or exceed sales and marketing goals
• Provide outlet support for business in the US and Canada with particular focus on the military, airport, border, airlines lounges, and diplomatic channels.
• Development of B-F business at the store level through building effective relationships with store personnel
• Develop effective working relationships with targeted key account staff to secure optimal retail brand exposure and dominate at the point of purchase
• Work directly with key retailer personnel, including retail and store managers, to identify and act upon profitable growth opportunities
• Proactively identify and exploit brand-building opportunities through permanent merchandising and promotional activities utilizing the 360 process
• Optimization of visibility of our brands to compete and win at the point of purchase (planograms, HPP’s, etc)
• Manage A&P/Discounting Planners and process invoices in a timely manner
• Collaborate with B-F Customer Service and Supply Chain to effectively manage forecasting and any logistical challenges to maintain optimal levels of stock.
• Coordinate pricing and supply chain communications with both internal stakeholders and customers assigned
• Oversight of B-F Brand Ambassadors across the region
• Conduct regular impactful staff training in all key locations, focusing not only on B-F dedicated Brand Ambassadors, but also with key retail personnel
• Ensure best-in-class execution with shelf management and promotional activations
• Assist with the timely development and management of promotional calendars and merchandising activities
• Conduct frequent, in-store market visits to regional outlets for PICOS surveys; assess and report on BF and competitor activity and propose Action Plans to maintain B-F with the best in class exposure
• Collaborate with B-F Customer Marketing and IMC, digital (IMC Manager) on promotional calendars, permanent merchandising, and BRM within region/accounts.
• Collaborate with US Domestic Teams to keep up to date with local brand strategies and activities
• Collaborate on regular calls to support marketing and sales collaboration across both internal departments and customers

We Are Looking For People Who:

• Entrepreneurial spirit with the ability to succeed in many skill areas, including planning, teamwork, customer relationships, training and influencing retail staff, presentations, problem-solving & negotiating
• Ability to work both individually and as part of a team
• Strong cultural awareness to reflect international nature of B-F travel retail business

Leadership Behaviors:

• Be a Champion of Brown-Forman Brands
• Building Productive Relationships & Partnerships
• Personal Initiative
• Drive for results everyday

We Are Looking for Someone Who Has:

• Bachelor’s degree, and 1-3 years’ sales experience; or 3+ years of relevant experience
• A positive role model and team player, with ability to work both autonomously and in a matrix organization
• Entrepreneurial spirit with the ability to succeed in many skill areas, including planning, teamwork, customer relationships, training and influencing retail staff, presentations, problem-solving & negotiating
• Cultural awareness to reflect the international nature of B-F travel retail business
• Solid oral and written communicator; confident presentation and training skills
• Proven organizational skills
• Fluent spoken and written English
• Fully literate in Microsoft Office (Excel, Powerpoint, Word) & Google Suite
• Willing to travel extensively (approximately 40% of time)

What Makes You Unique:

• Spirits industry experience
• Global Travel Retail industry experience

This position is posted with multiple locations, you only need to apply to one of the postings to be considered for all locations and/or the remote work option

#LI-remote

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Louisville

State: Kentucky

Country: USA

Req ID: JR-00005153